5 Ways to Close More B2B Sales with Video Messaging
If you’re in B2B sales, you know that closing new sales isn’t just about price or even the benefits of the products you sell. It’s about the connections you build with the customers. With so many options out there, competition in many fields is steep, and you need to build a long-lasting, mutually-beneficial relationship quickly and efficiently.
One of the fastest and most powerful ways to do this is to deploy personalized video messaging throughout the sales process. Personalized video messages can help you build rapport with your prospects and customers faster, accelerating the sales process, increasing leads and conversions, and even saving time. You can use them in both outbound outreach, lead follow-up and nurturing, appointment setting, and after the sale is completed.
So how can you implement video messaging to help you close more sales? It’s a lot easier than you think! Here are five things you can do get your customers to “Yes” with video messaging.
Personalized video messages can help you build rapport with your prospects and customers faster, accelerating the sales process, increasing leads and conversions, and even saving time. You can use them in both outbound outreach, lead follow-up and nurturing, appointment setting, and after the sale is completed.
Make Video Part of Your Sales Process
Video messaging doesn’t have to be the central focus of the sales process, but it should play a prominent roll. Think about the steps you normally follow to close sales and consider which phases make the most sense for sending videos. As mentioned above, video messaging can play a role at each level of the sales funnels, but you want to figure out where video messaging will have the biggest impact. Is it when you first make contact with a cold prospect? Or maybe you first use it for warm leads that have initiated contact?
Plan Out Your Content
If you want your video messages to work, they need to look and sound professional while also being warm and friendly. Luckily, there are amazing video messaging tools that make it easy to record and send video messages.
Before you hit record, though, you should consider what your videos’ content will be. What will you say in them? How will you start and end it? What will you show in your video—product shots? A quick demo? Most importantly, what can you say to move the prospect closer towards a sale?
Put Your Customer First
There are essentially three aspects to any video message that will determine how well they’re received. Effective videos:
• Express Empathy: Get to know your prospects and understand their pain points. Demonstrate you understand their challenges and collaborate to find solutions.
• Add Value: Consider what information or services you can include in your video that will be valuable to your prospects. Don’t be afraid to ask them how you can help them and offer ideas for overcoming any obstacles they face.
• Include a Call to Action: What action do you want them to take after watching your video? Is it to schedule a meeting? Download an e-book? Call you? Whatever it is, you will likely need to reiterate it a couple of times to drive your points home.
Practice Makes Perfect
Once you figure out the video’s content, it’s a good idea to practice it. Make daily videos to get into the habit of making them and to get comfortable with the content. Send videos to your team and coworkers to get used to creating videos with different themes or different approaches. Don’t be afraid to get creative when you practice in order to find a formula that works.
Consider Different Delivery Vehicles
Different people like to receive messages through different channels. Some prefer email, while others prefer text messages. Consider asking prospects to indicate how they prefer to receive messages once you’ve established initial contact with them.
Looking for more ways to boost your close rate with video messaging? Schedule a demo to speak with a video specialist to learn how VentaVid can provide you with the tools you need to deliver powerful and effect videos.