Lead Follow-Up with a personalized video message
Once you have a lead, your first method of contact should always be via a phone call. It’s direct, appropriate (customers expect it), and fast. A call allows you to rapidly gather a customer’s needs, answer their questions, and gain insight into potential apprehensions or desires that you can address to increase the chances of a successful business outcome.
However, there are two scenarios where video can be used during first contact:
- You have the customer’s email but not phone number
- The customer doesn’t reply to your call and you have their email
This works to your advantage because studies show that over 80% of customers will reply to a personalized video. This allows you to still make an effective introduction and gather key information to support the rest of the sales process, even if you don’t have their phone number.
As a car dealer, your success depends on how you present yourself and your ability to build trust, gather information, and answer questions to aid in the customer’s decision process. Here are some powerful scripts that are proven to support the above and increase conversions. Start using these to make an immediate impact on your business.
Script for Requesting Information
Dear [customer name], my name is [name] from [dealer name] and I would like to thank you for the interest you expressed in the [make model]. I would like to get in touch with you, but could not get hold of you by phone. To introduce myself and the car, I am making a personal video message especially for you, shall we take a quick look?
Video tip: create a full “walk around video” and conclude with a call to action
How To Sell More Cars With Video Messages