Video messaging after showroom visits
In many cases, a customer may not make a decision during or after a showroom visit (either in-person or virtual). This is the perfect opportunity to leverage video to bring the customer back to their desire for wanting to purchase a vehicle—and to place emphasis on the emotion of their future vehicle and away from concerns such as the cost.
It’s also likely that they are considering offers from other dealerships. This is another powerful opportunity to create a convincing video to make your offer top of mind with the customer. They’re more likely to remember (and respond) to your offer with a memorable video that continues to build their interest in making a decision.
As a car dealer, your success depends on how you present yourself and your ability to build trust, gather information, and answer questions to aid in the customer’s decision process. Here are some powerful scripts that are proven to support the above and increase conversions. Start using these to make an immediate impact on your business.
SCRIPT FOR SHOWROOM VISITS
Immediately after showroom visit:
Dear [customer name], today we spoke to each other, I hope you got a good impression of the [make & model] and our business. I would like to show you the car one more time
Follow-up to showroom visit:
Dear [customer name], [your name] here from [dealer name]. Last [date], we spoke to each other, and I am very curious, how did your search go?
Video tip: create a full “walk around video” and conclude with a call to action
NOW FREE: The Car Dealer’s Complete Guide To High-Impact Video Content
- Why Video is Powerful for Car Dealers
- When to Send Video Messages
- How to Make Video Messages
- Video Script Examples
- Six Tips for Creating Powerful Videos
- The Car Dealer’s Video Checklist